WEBSITE

www.emilyhadden.com

My new website shows a huge leap of development from my previous one, not layout wise but content wise. I kept the layout simple but increased usability by placing my 'work' in single frames using buttons to navigate through, and keeping my 'photography' in a scroll across style. I chose to do this as I could add much more image content for my 'work' section without it looking over cluttered and too busy, keeping lots of white space. However for the 'photography' section I felt the images worked better besides one another as a sequence/story.

I arranged my website in hierarchy trying to show a flow of style and to start and end on my best projects just like a portfolio.

I decided to place more content on my website than my portfolio as I am treating it more of a 'sketchbook' of ideas, to show my way of working and thinking.

I plan to regularly update my website and to only display my best work.

Self Promotion - Mail Outs

These images have been designed to be emailed out as self promotion. They show a selection of my work along with my logo and personal information. They will be regularly updated and emailed to possible clients to keep them up-to-date with my new work and to send a gentle reminder to commission/employ me!

Printed Mock Up Portfolio

Packaging for my hand in, continuing the theme of my branding through presentation.

My printed out EEE essay with eyelet binding, A4 double-sided print.

I presented my essay in a book form to represent my way of working with layouts and printed matter.

Translucent front cover printed on velum.

To get an idea of how I would like to present my final portfolio I have printed up a mock up on A3 off white cartridge paper, with a textured, translucent velum cover, bound with a book ring.

The concept behind my idea was to create a simple, clean and changeable portfolio that would allow me to easily add or remove images to be updated or adjusted for clients.

I really like the overall look of this portfolio, but feel it needs a more striking and sturdy outer cover, as well as being printed in top quality with top quality paper.

Career Advice + Guidance

I have been searching the web for some advice and guidance on jobs after University. I found some really useful website that I must keep in mind when I graduate. They give support about setting up exhibitions, where to look for jobs and the best ways in which to get them.

http://www.creative-choices.co.uk/jobs-careers-news/visual-arts/

http://careersadvice.direct.gov.uk/helpwithyourcareer/jobprofiles/JobProfile?jobprofileid=567&jobprofilename=Illustrator&code=-189168817

http://www.a-n.co.uk/jobs_and_opps

Exhibition Plans

For my final year exhibition I plan to display my work in a 'salon' style, by scattering my images I want to show a range of different works and combine them all in a designed layout.
If possible I would like to suspend and layer my images to exaggerate my sense of style further and to create a 'collage' style display with an installation feel.
I will develop the idea of printing onto different materials and my method of hanging my images further.
The images above show a rough guide of the look I am aiming for.

Portfolio Design

Here are some 'screen grabs' of my PDF portfolio. The design is very simple, with clean lines and plenty of negative space. I have just included a project title and will include my CV and personal details in a separate booklet when I print it out and bind it. I may also make a few small changes to the layout before I print it out.

I have only included the work I feel best represents me and what I want to do and have kept it to around 10 - 12 pieces/projects, as the research I previously did told me this was the expected amount. I started with my strongest project and ended with my second strongest project, showing a flow from beginning to end.

Self Promotion - Pull Out Poster

The original design and double-sided printed, pull out, folded poster up on the wall, the paper is ever so think so as you can see the prints bleed onto the opposing page, however this is an effect I really like, it adds depth and texture to the overall layout.
To add that extra unique touch I curved off the edges to make it stand out from an ordinary paper format.